The start-up nation. A political slogan that follows a self-entrepreneurship movement promoted by Europe for several years now.

In this movement, anyone can become their employer, provided they can develop an original skill or capacity and make it competitive.

A start-up is essentially a tiny organization. It has to be quick to adapt to market changes and new trends. And it must have an excellent financial manager. In a neo-liberal world pushed to its limits, it is often thanks to this person that the company can stabilize itself.

This model is reminiscent of certain aspects of the "bargain" built up in the workers' micro-organizations of the 19th century. For example, precarious work is known as "uberization". Task-based work is dominated by competition between workers driven to become mini-entrepreneurs.

All the same, start-ups retain a very positive image. They have changed and facilitated the rules governing access to entrepreneurship, enabling more people to define the role of work in their lives.