Based on Chris Argyris's work, the learning company's principle is being developed. This concept, which also applies to teams, is based on learning from past experience. For David A. Garvin, a learning organization is "an organization capable of creating, acquiring and transferring knowledge, and of modifying its behavior to reflect new knowledge"[1].

For this type of organization, it is essential to multiply experiments and share results. The relationship with the company's user-customers is very important here to increase the relevance of studies.

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[1] David A. Garvin (1993): "Building a Learning Organization", Harvard Business Review Magazine, (July-August 1993).

https://hbr.org/1993/07/building-a-learning-organization